Meet Ruth Erikan James, popularly known as Veekee James, born on June 9, 1995. This multifaceted Nigerian creative is a fashion designer, gospel singer, skit maker, and entrepreneur. As a Founder of her eponymous fashion brand; Veekee James, she has collaborated with and dressed numerous A-list celebrities, including Davido, Mercy Eke, Tacha Akide, Nengi Hampson, Erica Nlewedim, D’banj, and international personalities like Bonang Matheba.
Wiki
Full Name: Ruth Erikan James
Date of Birth: June 9, 1995
Place of Birth: Nsit Atai, Akwa Ibom State.
Origin: Nsit Atai, Akwa Ibom State.
Nationality: Nigerian
Profession: Fashion designer, Gospel singer, Skit maker, Entrepreneur
Net Worth: $1.5 Million
Early Life & Career
Ruth Erikan James, known professionally as Veekee James, was born on June 9, 1995, in Nsit Atai, Akwa Ibom State, Nigeria. She is the only daughter in a family of five, raised alongside her two brothers by her parents, Mr. Augustine James, an architect, and Mrs. Esther James, a tailor. Her early years were shaped by resilience and adversity, as her father passed away when she was just five years old. This tragic loss left her mother as the sole breadwinner, taking on the responsibility of raising the children.
Veekee’s family relocated to Ajegunle, Lagos State, where she spent most of her formative years. Growing up in a bustling, working-class neighborhood, Veekee exhibited a strong work ethic and a sense of determination that would later define her career. She attended primary and secondary school in Ajegunle, balancing her studies with assisting her mother in her tailoring business. It was during this period that Veekee developed her early interest in fashion, learning the basics of sewing from her mother.
In 2015, Veekee was admitted to the University of Uyo, Akwa Ibom State, to study Biochemistry. However, her academic journey was marked by challenges that eventually led her to withdraw in her final year. She has openly shared her struggles, including facing sexual harassment from lecturers and grappling with a lack of interest in her field of study. These experiences prompted Veekee to pursue her true passion for fashion design, a career she had initially avoided due to societal perceptions that it was not lucrative.
Veekee formally launched her fashion career in 2019, drawing inspiration from her mother’s skills and determination. She established her fashion label, Veekee James, starting with a small outlet on the Lagos Mainland before relocating to Lagos Island to explore greater opportunities. Her designs, which combine traditional African elements with contemporary global trends, quickly gained recognition in the Nigerian fashion industry and beyond. Over time, she expanded her brand to include Veekee James Man, catering to men’s fashion, and Shoprikan, a line specializing in women’s wear.
In addition to her work in fashion, Veekee has explored her talents in music. In 2023, she released two singles, “Olugbeja” and “Nothing Less.” These songs reflect her deep-rooted Christian faith and her desire to inspire others through music.
Veekee’s entrepreneurial journey has been marked by significant achievements. In February 2023, she organized her first masterclass, training over 100 aspiring fashion creatives from various countries. This initiative highlighted her commitment to mentoring and empowering others in the fashion industry. In March 2023, she launched her podcast, “Bible Stories With Veekee James,” a platform where she shares inspirational messages and lessons drawn from her faith.
Her work has earned her numerous accolades, including the Africa Magic Viewers’ Choice Awards (AMVCA) and the Herconomy Awards for Best Fashion Designer of the Year in 2022. In 2023, she won three prestigious awards, including recognition at The Future Awards Africa. Her influence in the industry led her to co-host the 18th edition of The Future Awards Africa alongside Tunde Onakoya, a professional chess player and Guinness World Record holder.
Veekee James has established herself as a go-to designer for high-profile clients, boasting an impressive portfolio that includes A-list celebrities. Davido, for instance, donned a custom attire designed by Veekee James for his “Na Money” music video. Sharon Ojo also wore a breathtaking wedding attire crafted by the designer.
Veekee James’ client list is a veritable who’s who of Nigerian celebrities, including Mercy Eke, Tacha Akide, Nengi Hampson, Osas, Ini Edo, Erica Nlewedim, and D’banj. Her designs have also gained international recognition, as evident in the custom outfits she created for South African TV presenter Bonang Matheba, who hosted Miss South Africa 2024. With her unique blend of creativity and craftsmanship, Veekee James has solidified her position as a sought-after designer, both locally and globally.
Beyond her professional achievements, Veekee’s story is one of resilience and transformation. From her humble beginnings in Ajegunle to becoming a celebrated fashion designer, musician, and entrepreneur, she continues to inspire others with her determination, faith, and creativity. Veekee James remains a shining example of what can be achieved through hard work, passion, and perseverance.
Awards & Recognition
Veekee James has cemented her status as a trailblazer in the fashion industry with several prestigious awards and recognitions. In 2022, she earned the Africa Magic Viewers’ Choice Award (AMVCA) for ‘Best Designer’, a testament to her innovative designs and contributions to African fashion. That same year, she was honored as the ‘Fashion Designer of the Year’ at the Herconomy Awards, further solidifying her reputation as a creative force in the industry.
Her remarkable achievements continued in 2023 when she won the ‘Prize for Fashion’ at The Future Awards Africa, one of the most esteemed platforms celebrating young African innovators. She was also named the ‘Best Celebrity Stylist’ at the Readers’ Choice Awards, showcasing her influence and expertise in celebrity styling. Additionally, her bridal fashion label received widespread acclaim, earning her the ‘Bridal Fashion Designer Brand of the Year’ at the La Mode Awards in 2023. These accolades underscore her impact on both mainstream and bridal fashion, positioning her as one of Nigeria’s most celebrated designers.
Social Media
Veekee James has successfully leveraged social media to amplify her brand and connect with a global audience. Her Instagram account, @veekee_james, boasts an impressive following of over two million fans, making her one of the most influential figures in the fashion industry. Through her platform, she shares glimpses of her creative process, showcases her stunning designs, and inspires budding designers and fashion enthusiasts worldwide.
Personal Life
In October 2023, Veekee James surprised her fans and followers by announcing her marriage to Femi Atere, a businessman and senior corporate analyst.
The couple celebrated their traditional wedding in February 2024 in Akwa Ibom State, paying homage to Veekee’s cultural roots. This was followed by a vintage-themed white wedding ceremony held in Lagos, Nigeria, which featured an intimate gathering of family, friends, and notable figures from the entertainment and fashion industries. Veekee’s bridal gowns for the ceremonies showcased her signature style, blending modern elegance with traditional aesthetics, further captivating her audience and admirers.
Net Worth
As of 2024, Veekee James’s net worth is estimated at $1.5 million. This wealth reflects her diverse income streams, including her thriving fashion business, music ventures, awards, and endorsements. Her success continues to inspire many, proving that talent, determination, and creativity can lead to extraordinary achievements.
